Ok!! Now that I’m finally caught up on the older stuff, I can start updating you on the new!
LIFT’s first RPM add for 2010 is what you might call a Big Deal. Deadmau5 is a superstar DJ. He’s Canadian (which makes him instantly loveable, as we all know). And he wears a big mouse head in public.
AT PLAY VOL. 2
This is a follow-up to the volume of the same name I sent out to radio last year: it’s 10 DJ-friendly, full-length “unmixed” tracks of some of his bangers designed specifically for you DJs to work your magic with. Released through Canada’s Play Records, it can serve as a companion piece to his “proper” Ultra releases or an introduction to the guy who I just learned placed #6 on DJ Magazine’s Top 100 DJ Poll in 2009. NOT BAD DUDE.
The record went for adds last week (1/18/10), and not only did it hit #4 Most Added, it ALSO ALREADY jumped onto the Top 40 at #33!!! It’s only the rarest of RPM superstars that are able to accomplish this (not even my Armin Van Buuren, Infected Mushroom, Paul Van Dyk or Dizzee Rascal did it!), so obviously this is going to be amazing. At Play Vol. 1 hit #15, so that’s the spot to beat this go-round!